Many times, it is heard that an artist does NOT need a public relations professional to promote their artistic career professionally.
Our position in this regard is COMPLETELY opposite since we think that a public relations, or PR, team should be involved from the initial stage of an artistic project. It is not that we highlight it in this way because it is part of our daily work, but in our experience, we have identified the common needs of artists. We discovered that if they had the help of a PR agency or professional, many open processes could be shortened and expenses could be saved, since the PR agency potentiates opportunities and reduces costs and time, according to its communications strategy.
So, let's see what happens when you work with a PR professional from an early stage. The public relations officer performs advisory work where they begin to identify both the needs and the possible opportunities of the project. They work in conjunction with the brand-building artist. This is where the personality of the product is born. It is the label that will identify the artist for posterity. This is the most important part of the process since it is the identity and personal stamp of the product/artist to be launched.
The interesting thing about this initial stage is that the PR professional, even without having the finished product, is already identifying opportunities for the project. They fully understand what the final product is, how the product should be presented to the public, and what is needed to reach the objective of a successful launch. This is the art of business communication.
Once the project is clear and the objectives are identified, the second stage begins. This includes market analysis, media segmentation, and distribution channels, which vary depending on the type of project and the goals set for it. The communication and marketing strategy is then developed, and the PR team finds the right connections so that the artistic or musical project achieves its goals.
It's simple. If an artist wants to show their work, their art, or their music effectively to others, they need a public relations campaign that will help them launch and position their own brand.
Here are some key points and statistics to show the advantages of working with a PR agency:
What can we achieve from the PR perspective?
✔ Brand awareness
✔ Creative and innovative content that links to sales
✔ Newsworthy content
✔ Authentic and strategic content
✔ Identification of key content pillars that speak to the specific targets and achievement of specific objectives
✔ Better understanding of the target audience
✔ Development of communication strategies that strengthen the mission of the company
What additional results can you get by having a dedicated PR strategy?
✔ Improved communication with the client
✔ Assistance to solve project management issues
✔ Reinforcement of the company brand and identity
✔ Assistance to build trust, visibility, and credibility of the company/ brand
✔ Better visibility in the media
✔ Social media campaign strategy and management
✔ Positioning in relevant business sector
✔ New audience reaches
✔ Embedded long-term relationships with the client
What outcomes can you expect from a PR campaign?
👉🏻 Assistance
👉🏻 Direction
👉🏻 Orientation
👉🏻 Execution
👉🏻 Creativity
👉🏻 Innovation
👉🏻 Ability to respond immediately to change, if the objectives are not being achieved
What is the difference between Digital PR and Conventional PR?
Digital PR :
77% Social media management and campaigns.
77% Content marketing
67% Influencer marketing
56% Link building for SEO
(2020 Talkwalker State of PR Report)
🎯 Digital PR Objective:
The main goal is to be at the forefront of communication processes across the study and analysis of the digital market. They reach the target audience by using different communication channels, depending on the client's messages and needs, and adapt as necessary. They create specific and unique campaigns, PR releases, blogs, messaging, and general content.
Conventional PR is:
Coverage in traditional mass media (TV, radio, newsletter, magazines, blogs)
Classic marketing
Public relations events
Management with the media
38% Traditional media coverage.
(2020 Talkwalker State of PR Report)
🎯 Conventional PR Objective:
The main goal is to achieve the greatest coverage and reach through traditional channels. They create PR releases, blogs, messaging, and general content.
They represent and assist the client in their interactions with journalists and influencers.